work.tirumaladixit.com
Professional Portfolio
A showcase of my professional work, skills, and achievements in Salesforce Marketing Cloud, Data Cloud, and AI-powered personalization.
Work History
Marketing Cloud Architect
Leading the redesign and optimization of AAA's omnichannel marketing strategies, integrating Data Cloud, Agent Force, and AI-powered decisioning into their Salesforce Marketing Cloud ecosystem.
Marketing Cloud Architect
Architected high-scale customer journeys, personalized real-time campaigns with Interaction Studio, and managed email delivery for major global events including Super Bowl and Lady Gaga concerts.
Salesforce Marketing Cloud Lead
Migrated from Eloqua to Marketing Cloud, delivering personalized lifecycle campaigns, preference centers, and automation pipelines for global pharmaceutical marketing.
ExactTarget Expert
Implemented large-scale personalized transactional and marketing email programs, handling over 45 million daily sends and optimizing performance.
Digital Marketing Integration Expert
Built data-driven email campaigns, configured Marketing Cloud, and ensured seamless data flow between ExactTarget and Teradata.
Middleware Architect
Developed high-throughput integrations between ExactTarget, Oracle SOA, and Teradata, ensuring real-time customer data processing.
Skills & Expertise
Salesforce Marketing Cloud
- Journey Builder
- AMPScript
- SSJS
- Automation Studio
- Triggered Sends
- Content Builder
- Dynamic Content
- MobileConnect SMS
- Distributed Marketing
- Cloud Pages
- Data Views
Data Cloud & Customer 360
- Data Streams
- Unified Profiles
- Identity Resolution
- Data Cloud Activation
- Einstein Segmentation
- Predictive Audiences
- Cross-Cloud Data Sharing
Agent Force & AI
- Agent Force Chat
- Einstein GPT for Marketing
- Generative Subject Lines
- Einstein Engagement Scoring
- AI Recommendations
- Predictive Send Time
- Agent Force for Segmentation